Reinad Jewelry (1930-1954).

Reinad Novelty was founded in 1930 and initially worked exclusively in jewelry and ornaments for the garment industry.

In 1941 they launched their first retail line of costume jewelry under the name Chanel, a name they used for only one season; due to pressure from the House of Chanel in France, they had to revert to Reinad Novelty.

Reinad also collaborated with Sceptron Jewelry Creations in the 1940s.

Their jewelry is quite rare and consists primarily of large brooches displaying excellent craftsmanship.

The company ceased operations in 1954.

return to index

Faux lapis lazuli Bracelet | REINAD