Beau Jewelry (1947-2004).
Beau jewelry was founded in 1947 by Luigi Russo and Ray Sacciccio. The business grew quickly because the brand developed a reputation for originality, design, and craftsmanship of high-quality sterling silver jewelry.
Some of its most famous designs included the mustard seed charm, gumball machines, carousel and nautical themes.
Beau jewelry was usually marked ‘B Rochester’, ‘Beau Sterling’ or ‘Beaucraft’
In 2004, after 57 years Luigi Russo decided to retire. The company was sold to View Rembrandt Charms and its remaining inventory was sold at auction.